In Brief: New Zealand lawmakers asked to stop using, or delete, TikTok
A note from the country’s house speaker warned that TikTok posed a security risk of data being accessed by the Chinese government.
A note from the country’s house speaker warned that TikTok posed a security risk of data being accessed by the Chinese government.
School children are being monitored online as never before, particularly following the mass increase in remote engagement that occurred because of COVID and due to new concerns about the student mental health and on-site physical safety. A report from the Center for Democracy & Technology (CDT) found student monitoring nearly ubiquitous, but also with minimal use training and a lack of safeguards against bias. Findings included: 1) monitoring is used more for discipline than safety; 2) teachers often lack training; 3) monitored students are at increased risk for encounters with... Read More >
This results from a mulit-year investigation into their ad practices, including profiling and predicting shopper behavior.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.