News

In Brief: New Zealand lawmakers asked to stop using, or delete, TikTok

A note from the country’s house speaker warned that TikTok posed a security risk of data being accessed by the Chinese government.

More News

Next Article

Children’s Privacy: Who’s tracking our kids & are they safer for it?

August 9, 2022
CDPI Privacy Newsletter
Featured Article

Consumers Eager for Personalized Content: Marigold

September 13, 2024

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.

CDPI Newsletter