Amazon Go and Starbucks Pick Up stores in New York City offer frictionless buying. Walk in, take what you want and go – you pay via a full-skeletal body scan + storewide AI doing mass data captures + a data match to your account. Amazon (now being sued) then shares what they learned with Starbucks.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.