A US$1.2 billion lawsuit has been brought against Apple in California for failing to protect victims from child sexual abuse material (CSAM). This after the company abandoned a proactive plan to scan iCloud images for CSAM.
This means a tourist visit to Spain could now involve sharing lots of personal information – 40+ personal details for hotel stays and 60 personal data items when renting a car.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.