EU countries are evolving plans to verify ages of internet users and to stop underage users from accessing sites either because of adult content, or when consent is needed. The European Commission plans to institute a digital wallet scheme in 2026 to enable ID’ing, but in the meantime, Spain, Italy, France and Ireland are moving ahead with IDs or other strategies to address the problem.
The new version of Pega’s platform extends its GenAI Coach, an AI-powered copilot, across all Pega applications. Pega also announced new integrations with data warehouses including Snowflake and email monitoring and optimization within the Pega Decision Hub. Pega has added Amazon Bedrock and Vertex AI to OpenAI as sources for its large language model.
CDP Zeta Global has unveiled Athena, a “superintelligent” voice-activated interface that delivers instant answers, smarter decisions, and agentic actions throughout the Zeta platform. It activates a suite of agentic apps that can adapt to each user’s specific goals and styles. Early access will begin later this year, with a suite of agentic apps to follow in the first half of next year.