In Brief: Portugal has placed a tentative suspension on cryptocurrency Worldcoin, joining Spain and Kenya, which had placed bans
Portugal’s regulator cited concern about protecting minors and the use of iris-scanning for IDs.
Portugal’s regulator cited concern about protecting minors and the use of iris-scanning for IDs.
Issues raised included that users were asked to grant broad rights use of their data (in exchange £40-50 in cash); no time limit was given for term of use; and requested data included likeness, voice, opinion, and biographical information.
LinkedIn has announced Dynamic UTMs, which automatically add the account, campaign and/or creative name to an advertisement’s destination URL. The new feature helps marketers analyze ad performance without relying on cookies or IP addresses.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.