Specifically, plans are to: 1) monitor Facebook and Instagram to protect against fake celebrity endorsement scams, and 2) aid in identity verification for account recovery.
Yahoo has announced that it will make its cookieless identity solutions available to SSPs. Yahoo and Amazon are making Yahoo’s ConnectID available in Amazon’s Connections Marketplace. It will also be available through InMobi Advertising, Magnite, and PubMatic.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.