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India’s CCI says competition a legitimate privacy concern, Meta disagrees

The Competition Commission of India (CCI) imposed a Rs 213.14 crore (US$26 million) on Meta, whose data practices were deemed unfair in a broadly defined ruling against WhatsApp that incorporated competition. The regulator claimed possible misuse of user data relating to over-the-top (OTT) messaging and online display advertising and had concern about unfair terms under its competition law, the Competition Act. Meta disagrees and plans to appeal.

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Pokémon Go, more than just a game – it’s AI input now

November 26, 2024

Niantic, developer of Pokémon Go the uber popular game that since 2016 has sent droves of players outside (gasp!) to catch virtual Pokémon, just announced it plans to use that valuable data. The company spent the last 5 years building a virtual positioning system (VPS) to enable creation of 3D maps utilizing images users collected – currently 10 million images and growing exponentially with ~1 million new scans a week. Late for privacy now, but advice from in-house is ‘don’t take images in private places – or of loved ones,’... Read More >

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Mutinex Offers Free Media Mix Model Validation Framework

September 23, 2025

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.

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