TDA Group, a portfolio of data-related solutions including the Invenna CDP, has been purchased by The Relevance Group (TRG), a fast-growing collection of European marketing services firms. Introduced before 2018, Invenna became part of TDA in 2020. The deal is a trend-trifeca: agencies buying tech firms, CDPs becoming part of larger companies, and consolidation in the European CDP marketplace.
Meta has launched a direct competitor to ChatGPT, in the form of standalone app to access its Meta AI Assistant powered by Llama 4. It’s voice activated, includes a Discover feed where you can interact with others about their AI use in a social kind of way, and bases its answers in part of what you’ve posted in Facebook and Instagram. It’s also the companion app for your Meta AI glasses (you are wearing those, right?).
Senior managers everywhere are still obsessing over the possibilities for genAI, but those lower in the organization have a more balanced view. This global survey from University of Melbourne and KPMG finds that 31% say they sometimes or often make mistakes due to AI: despite this, 44% usually rely on AI output without evaluating it. Although 40% say AI decreases their workload, a substantial 26% say their workload has increased; slightly more say AI has increased time spent on repetitive tasks (39%) than reduced it (36%).
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.