iPhones & Androids prepare to catch trackers
Got a tracker on you? If you do and it’s one that has been dropped surreptitiously, then Apple and Android are now prepared to tell you. It’s just like having your own personal spy-friend!
Got a tracker on you? If you do and it’s one that has been dropped surreptitiously, then Apple and Android are now prepared to tell you. It’s just like having your own personal spy-friend!
AI-powered customer behavior analytics vendor Glassbox has announced its acquisition by private equity investor Alicorn Venture Partners for approximately $150 million. It will operate as an independent, privately held company. The company had previously raised $70.5 million in funding.
Pretend you’re a consumer and give thumbs up or down for this one. Visa (often my credit card of choice) wants consumers to consent to letting it use AI to share previously withheld consumer transaction information with retailers. Problem at present is customer incentives are unclear.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.