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IT’S THE LAW (05/02/2023)

Indiana is the 7th US state to pass a privacy law. The Indiana Consumer Data Protection Law includes protection of the right to know, correct, and delete. It will go into effect in 2026. Montana and Tennessee’s legislatures have both approved privacy bills that may come into effect sooner. Montana’s governor requested amending the Montana Consumer Data Privacy Act to ban not just TikTok but also other social media sites perceived as from foreign adversaries. With Tennessee, the Information Protection Act is business-friendly and weaker than privacy laws in the first states, California, Colorado, Connecticut, Iowa, Utah, and Virginia.

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Salesforce Community sites leaking data

May 2, 2023

KrebsOnSecurity site reports that Salesforce Community public websites may be leaking data from organizations including banks, healthcare and government. This comes two years after a researcher first identified risk from misconfiguration in the Salesforce sites that allowed for exploitation. Now, according to KrebsOnSecurity, leaks are happening widely – and despite organizations being notified, most have not addressed the problem.

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Children’s Privacy: US Senators propose banning teens from social media without parental consent

May 2, 2023

The Protecting Kids on Social Media Act is a bipartisan proposal that harkens back to earlier legislation designed to shield children from “indecent” ads or solicitation, and to keep them from hearing “obscene” language on television and radio. The proposal also comes as US states increasingly come up with their own legislation to restrict children, as in the case of Utah, which is requiring parental consent for social media account creation and Montana, which proposes to block ad targeting, selling kids’ data, and social media use without consent.

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Mutinex Offers Free Media Mix Model Validation Framework

September 23, 2025

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.

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