Maryland and Vermont passed new privacy laws, or in Vermont’s case, nearly so.
Maryland’s is signed, sealed, and will go into effect in October, Vermont’s is on the governor’s desk. Both give customers rights to know, access, delete, and opt-out — but Vermont’s is set to pack a BIG punch (unprecedented in other states) because it allows individuals to sue companies that violate their privacy rights.
A new framework which is based on the Asia-Pacific Economic Cooperation Cross-Border Privacy Rules will be redesigned to allow non-APEC country participation. Countries currently participating are Japan, the US, South Korea, Canada, Mexico, the Philippines, Singapore and Taiwan. The UK will be the first to join, and Dubai and Bermuda are expected soon to follow.
The IAB, American Civil Liberties Union and a dozen other organizations have fought against passage of amendments to the Children’s Online Privacy Protection Act (COPPA 2.0), the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA). There was some hope this month in Congress that these bills might pass as part of a bundle of amendments added to the Federal Aviation Administration (FAA) Reauthorization Act, but they along with most other amendments in the bundle were pulled out.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.