Florida’s privacy Bill 262 heads to the governor to sign, but it only grants state residents limited rights – to know, to correct and delete certain information. But the law has scant applicability, so is raising the ire of consumer advocates.
It’s easy (and sometimes convenient) not to delete data – but don’t! Google just got called out by a whistleblower for having saved resumes and personal data of EU and UK job interviewees, some who applied a decade or more ago. This violates EU and UK laws which don’t allow long-term retention of data that’s not strictly necessary. The company did in the past year roll out an auto-deletion tool, but that still doesn’t address its earlier non-compliance.
Bospar, a PR and marketing firm, published a survey about ChatGPT, AI and the news. From the perspective of the more than 1,000 US adult survey participants, 74% believe a quarter or more of the news will be generated by AI by 2025, and 93% expressed some fear for the future because of that. This seems apt, since of the more than 300 media workers also surveyed, 74% reported having used or experimented with ChatGPT or other generative AI. When asked its potential to affect the news, respondents said generative... Read More >
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.