Ukraine’s Cabinet introduced comprehensive regulation to ensure privacy in biobanking. Intended to align with global standards, this ensures privacy in biomedical research, specifically regarding collection and storage of human biospecimens.
Google has launched confidential matching, a new tool for securing first-party data (1PD) in Google Ads. This is intended as the first implementation of the tool which uses Trusted Execution Environments (TEEs) to protect data by isolating a business’s information during processing, so even Google cannot access it. This free addition gives advertisers protection by default and it is reinforced by proof – “attestation,” that data has been processed as intended.
Nearly 90% of respondents from ad agencies and publishers surveyed by Proximic by Comscore for its “State of Privacy in Advertising Report,” reported privacy legislation had a moderate to significant impact on their ability to deliver personalized ads. Audience targeting and measurement capabilities are also big concerns. Advertisers are trying a range of tactics, including use of AI, to stay competitive.
BrightEdge reports that, despite huge growth, AI search engines still provide less than 1% of website referral traffic. You might think that’s a reason to ignore your ranking in AI search engines, but BrightEdge argues those rankings are still important because the main role of AI search is discovery, not referrals. Seems like a testable hypothesis. What we know for certain is that over-all traffic has dropped as users switch from traffic-generating traditional search to traffic-stifling AI search engines.