Vietnam’s Law on Personal Data Protection (PDP) passed with 94% approval. The regulation has been expedited to go live July 1 to provide robust regulation of data use. Vietnam’s Standing Committee has recommended amendments to reinforce guidelines on international data transfers and to establish a national database to share data resources.
Two US government agencies are recommending citizens consider using encrypted communications apps in the wake of one of the largest intelligence compromises in the country’s history. Companies including AT&T, Verizon and Lumen Technologies were hacked prior to the election by what is believed to have been China, though it denies involvement. The breach included access to mass call records, metadata, and phone calls. The FBI and Cybersecurity and Infrastructure Security Agency (CISA) don’t know how long it will take to fix, so those wanting privacy should act.
No need to rush, apparently, in the face of child pornography abuse. But, after years thinking it over, Telegram decided to join Google’s YouTube and others, in actively using tools to “detect, disrupt, remove, and block” child sexual abuse imagery. That’s good given the platform has 950+ million active users/month. Sooner would have been even better.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.