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IT’S THE LAW (12/20/2022)

Tanzania recently passed the Personal Data Protection Act and became the fourth East African Community (EAC) country after Kenya, Uganda, and Rwanda to have a data protection law. Privacy advocates welcomed the news but have concerns about some aspects of the bill including whether Tanzania’s yet-to-be-established Data Protection Commission would be able to act impartially, whether data subjects would be given power of consent, and how security breach notifications will be handled. But, nevertheless, it’s viewed as a good step forward.

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Epic Games to pay $520M to settle Fortnite’s COPPA & FTC Act suit

December 20, 2022

Epic Games LTD, one of the world’s largest gaming companies, has agreed to pay $520 million in the largest-ever US settlement for violating children’s privacy. The suit brought by the Department of Justice and the Federal Trade Commission (FTC) found that Epic had collected and shared children’s information without notice or parental consent, made children’s information visible to adult Fortnite players, and used privacy-invasive default settings. As part of the suit, Epic also agreed to a permanent injunction to not use children’s personal information it had already collected. The $520... Read More >

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Musk aims to be unrivaled strong-arming users, running afoul of laws

December 20, 2022

Plans are reportedly underway at Twitter to get past the niceties of allowing users individual privacy preferences and instead use a single-option “yes” consent pop-up to force users to consent to ad targeting, location data capture, and third-party data brokering. The facts that this: 1) would likely violate laws including GDPR, CPRA, and CCPA, 2) could trigger a Federal Trade Commission (FTC) enforcement action, and 3) would be incompatible with Apple privacy rules, seems to worry new owner Elon Musk not at all.

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AI Search Provides Less Than 1% of Referral Traffic: BrightEdge

September 16, 2025

BrightEdge reports that, despite huge growth, AI search engines still provide less than 1% of website referral traffic. You might think that’s a reason to ignore your ranking in AI search engines, but BrightEdge argues those rankings are still important because the main role of AI search is discovery, not referrals. Seems like a testable hypothesis. What we know for certain is that over-all traffic has dropped as users switch from traffic-generating traditional search to traffic-stifling AI search engines.

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