This MarTech salary survey finds that marketers’ top activity is building marketing programs, which is about as obvious as it gets. Nearly as obvious: buying technology is the number one job for marketing ops staff. There’s also non-obvious content, such as who gets paid more, but that’s not my department so you’ll have to download the report for that information.
The headline on this PwC study for Adform isn’t immediately obvious: first-party IDs improve programmatic ad results. But what the study mostly found is you get more responses when you show ads to more people. First-party IDs come into play because they let you show ads to people who would otherwise be unreachable in cookieless environments.
Regional e-commerce platforms Lazada and Shopee are among the top shopping apps used on a monthly basis in the Asia-Pacific region, according to data from data.ai. According to the ranking based on monthly usage average, the apps are going head to head in several Southeast Asian markets. Shopee ranked first in Indonesia, Singapore, Vietnam, Malaysia and Taiwan; while Lazada ranked first in Thailand and Philippines.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.