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Medallia Closes Purchase of Callback Scheduling Vendor Mindful

The simplest description of Medallia is “listening platform”, but that sounds creepier than what they actually do, which is to analyze and react to customer and employee conversations.  They were bought by software investor Thoma Bravo last October and have made at least four acquisitions since then, including the Thunderhead journey orchestration engine.  They just closed their deal for callback scheduling vendor Mindful, which was announced in July.

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PROS Holdings Sold to Private Investors for $1.4 Billion

September 30, 2025

Let’s catch up today on news that went unmentioned while we obsessed about TikTok, Google, Microsoft, and the rest. First, some CX acquisitions: Stockholm-based experience analytics vendor Netigate bought Netherlands-based digital feedback collector Mopinion while Colorado-based survey platform Alchemer bought San Diego-based review and comment collector Chatmeter. We also have “AI-native operating system for advertising” Veylan buying media sales platform Advisr and, far from least, investment firm Thoma Bravo spending $1.4 billion to buy SaaS pricing and sales solution PROS Holdings, Inc.

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