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Call Center Managers Expect Automation to Cut Costs: Replicant Report

Callback scheduling is just one way that call centers use automation.  This Replicant report shows that 48% have an automation project in place or in process, and 72% expect automation to reduce expenses by 25% or more.  Exactly half plan to use a mix of self-build and purchased solutions; 27% will only use purchased software and 13% will build everything themselves.

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Medallia Closes Purchase of Callback Scheduling Vendor Mindful

August 24, 2022

The simplest description of Medallia is “listening platform”, but that sounds creepier than what they actually do, which is to analyze and react to customer and employee conversations.  They were bought by software investor Thoma Bravo last October and have made at least four acquisitions since then, including the Thunderhead journey orchestration engine.  They just closed their deal for callback scheduling vendor Mindful, which was announced in July.

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DrivenIQ Raises $15 Million Series A to Fill Voids in CDP Market

August 24, 2022

DrivenIQ helps car dealers pull together data about customers and prospects, with a broad range of features including web traffic analytics, website visitor identification, geo-zoning, identity resolution, and 14 billion customer records related to more than 230 million U.S. households.  They promise to “fill significant voids in the Customer Data Platform Market” although it’s not clear what voids they have in mind.  What is clear is they just raised a $15 million Series A.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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