Omnichannel advertising platform Mediaocean will acquire adtech platform Innovid at an equity value of around $525 million. Together they will provide offerings they describe as “complementary” including ad delivery, creative personalization and measurement and optimization across channels. Innovid will merge with ad management and analytics platform Flashtalking which Mediaocean acquired in 2021.
Full-funnel marketing platform Appier has announced generative AI integrations across its product suite. In its Advertising Cloud this will allow conversational campaign development and image adaptation. Personalization Cloud enhancements include a customer journey copilot and there’s a data copilot for Data Cloud too.
WarGames. The Matrix. 2001: a Space Odyssey. No matter how many times we’re warned against autonomous AI, people continue to build it. Agentic AI leader Salesforce is trying to limit the risk it’s creating by launching Agentforce Testing Center, which will let users test prototype agents in a secure, sandbox-like environment. They can (safely?) be let loose in the wild once properly configured.
ChatGPT is hoping to grab another slice of your attention with Pulse, a now-in-limited-preview feature that will proactively deliver daily updates on information it thinks you’ll find useful. The new service is positioned as a personal assistant that will select contents “based on your chats, feedback, and connected apps like your calendar.” Forget about privacy; the real question is whether this becomes a news source that gives ChatGPT the ability to shape your opinions.