A wrist-slap for Meta, which was found in violation of South Korea’s Personal Information Protection Act (PIPA) for blocking users from Facebook and Instagram if they refuse to provide behavioral information. Penalty cost for Meta is intended to be 6.6 million won (about US$5,240).
In the same way that beer is no longer just for breakfast, personalization is no longer just for marketing. This Forrester study for Adobe drives home the point by showing that people expect personalization at every step from product discovery through service and support. B2B buyers had even higher expectations than consumers.
Indiana, Utah and Maryland lead the list of states actively pushing for new privacy legislation. Indiana’s bill, similar to the Virginia Consumer Data Protection Act, moves from State Senate to the House; Utah’s amended bill allowing private right of action against social media companies passes the State House; and in Maryland, three new bills were filed addressing biometrics, children’s data and health data. More bills are taking shape across the country from Washington, DC to Hawaii.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.