Two Harvard students have demonstrated the possibility of linking Meta smart glasses with facial recognition technology making it possible to grab personal information about someone just by looking at them. They used a face search engine called Pimeyes and linked an LLM to combine data from a range of people search databases. The Meta Ray Bans 2 used in the experiment look like ordinary eyeglasses: the students described their results as creepy.
CDP Blueshift has launched a new Shopify App Integration allowing ecommerce Shopify users to synchronize customer data, shopping behavior, and transactional information with the Blueshift platform. Using Blueshift’s personalization and cross-channel orchestration capabilities, Shopify merchants can optimize engagement across email, SMS, web, and mobile channels. Other CDPs with Shopify integrations include Segment, Oracle, and Listrak.
The Tennessee state government couldn’t address gun violence, but did find time to limit adolescents’ access to social media. Their new law, passed last May, prohibits social media companies from allowing under-18 users to create accounts without parental consent and requires them to verify all users’ ages. Tech industry group NetChoice has sued to block the law in federal court, largely on First Amendment grounds.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.