Will work-from-home be more common once the pandemic ends? Should it? Survey results are mixed. ringDNA found 84% of salespeople feel they are equally or more productive selling remotely. But most expected to return to the office regardless: just 22% said there will never be a complete return to in-office working. Download for more on the pandemic’s impact on sales and marketing methods.
You may recall from Friday’s newsletter that 95% of CIOs said their organizations have struggled to support remote workers. Our friends at Salesforce have seen the same problem and just invested about $100 million in Tanium, a firm with that helps to manage security for remote workers. They’re also announced a partnership to build a Tanium-based solution within the Salesforce platform.
Location is one of the most privacy-sensitive data types, but it’s also one that offers many customer benefits. Bluedot focuses on the advantages by providing real-time alerts that estimate accurately when customers are approaching a business location. Business has been booming during the pandemic as companies seek more efficient curb-side pickup and drive-through purchases. They just raised a $9.1 million Series B, bringing total funding to $20.4 million.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.