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Salesforce Invests $100 Million in Tanium and Partners for Remote Worker Security

You may recall from Friday’s newsletter that 95% of CIOs said their organizations have struggled to support remote workers. Our friends at Salesforce have seen the same problem and just invested about $100 million in Tanium, a firm with that helps to manage security for remote workers. They’re also announced a partnership to build a Tanium-based solution within the Salesforce platform.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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