Salesforce rather casually announced during yesterday’s quarterly earnings call that it is buying Vlocity, which builds industry-specific CRM systems on top of the Salesforce platform, for a cool $1.33 billion. The news was buried in the middle of the sixth paragraph of the prepared statement. Just another day at the office, I suppose.

Leadplum doesn’t really fit with today’s other items: it mostly delivers B2C messages across mobile channels including push, in-app messaging, and email. But they did just raise $27 million, bringing their total raise to over 125 million. That seems worth a mention.

It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.