One stat that jumps out from Amperity’s new report on AI in retail is that retailers with CDPs in place were twice as likely to use AI daily or several times a week as other retailers. They were also more than twice as likely to have full AI adoption across multiple business units. The report doesn’t mention it, but we assume that CDP users are also taller and better looking.
Meta is shutting down advertising related to political, electoral and social issues in the E.U. given what it calls the “unworkable requirements and legal uncertainties” related to the Transparency and Targeting of Political Advertising regulation. Burdens include restrictions on ad targeting and delivery which would limit political and social issue advertisers in reaching their audiences. Non-ad debate and discussion, says Meta, can continue to flourish.
Composable CDP GrowthLoop is introducing a real-time messaging feature, partly to combat the idea that relying on warehouse-stored data compromises response speed to customer signals. The feature uses event streaming solutions such as Kafka and Pub/Sub to avoid reliance on batch data processing. Marketers can combine the real-time event data with information stored in a cloud database.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.