Amazon Web Services (AWS) and Salesforce announced a set of new integrations, including sales of Salesforce products on the AWS Marketplace and easier data sharing between Salesforce Data Cloud and AWS data services. Most of the changes are fairly technical but the general lesson is that even mighty Salesforce is ultimately a guest on turf controlled by AWS.
Consumers may find passwords annoying, but IT security people dislike them much more intensely. This Delinea survey finds that biometrics are the preferred replacement among IT security teams (59%), followed by multi-factor authentication (46%), one-time passwords (37%) and PIN codes (30%). It’s not clear that consumers have quite the same enthusiasm for biometrics, which often feel creepy.
Oh, the irony. Just as streaming TV services recognize that selling ads is more profitable than selling subscriptions, European regulations are forcing ad-sales giants like Meta to offer ad-free subscription services. Snapchat is the latest to roll out a paid, no-ad option in certain markets. Snapchat’s post is cryptic so here’s a MediaPost article with some perspective.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.