Grab Singapore, a leading superapp in Southeast Asia, announced that it has bought and relaunched Singapore’s food site HungryGoWhere and its accompanying social media channels. The revamped HungryGoWhere brand aims to address the growing interest of diners to reconnect with its local food scene in much deeper ways.
CARSOME Group, which operates a South-east Asian used-car online marketplace, is delaying its dual listing plans in Singapore and the US on concerns that deteriorating macroeconomic conditions could dent its valuation, according to people with knowledge of the matter. Malaysia’s most valuable technology startup has halted work on the planned offerings that were set for this year, the people said.
I have a pile of personalization surveys for you today, Dear Reader. But the most intriguing study in the queue is this one from CX tech vendor TELUS International, which finds that companies are using fewer CX systems. Specifically, 50% of companies are now trying to reduce the number of CX vendors, compared with 44% two years ago and 27% five years ago. Suites still win, it seems.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.