Beyond buying and selling data, the data broker infrastructure also accrues data via feeds from third-party trackers, tags and pixels. A new report from privacy and security company, Lokker, looked at web privacy across more than 3,400 sites and shows broad use of these identifiers with 47% of websites using Meta Pixel, including 55% of S&P 500, 58% of retail, 42% of financial, and 33% of healthcare.
Ethiopia is another country moving ahead with federal privacy legislation. Its House of Representatives passed the Personal Data Protection Proclamation (PDPP) to safeguard the data of individuals and legislate data collection and processing. This is being done in tandem with plans to issue digital IDs to all categories of citizens, including refugees.
Upping the game to protect minors, Meta is developing an AI “nudity protection” tool to use on Instagram. This after the company faced legal charges of exploiting young users to encourage use of their platforms despite knowledge that it harms mental health. The “sexploitation” protection mechanism will find and blur images containing nudity that were sent to minors, and then let recipients choose whether to see the images. Not sure this is reassuring….
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.