The major UK grocery chain Tesco has announced it is partnering with data platform LiveRamp to activate its huge store of first-party customer data in paid media. Much of this data derives from Tesco’s Clubcard loyalty scheme that tracks both physical and digital touchpoints on the customer journey. WPP Media (formerly GroupM) is also involved in the initiative.
YouTube will extend its age protection capabilities by using AI to analyze signals that distinguish adult from under-18 viewers. Under-18 viewers will not be able to view adult content, although anyone misidentified as a teenager will be able to verify their age with a credit card or government ID. The solution will also automatically disable personalized advertising to non-adults.
Customer experience vendor NiCE has signed a definitive agreement to acquire the agentic and conversational AI platform Cognigy for a reported $955 million. Cognigy empowers leading brands like Mercedes-Benz, Nestlé, and Lufthansa Group to deliver AI-powered customer support. Cognigy will integrate with NiCE’s CXone contact center capabilities.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.