Vendors/Founding Gold Sponsor

Tealium

Analytics CDP

Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure.

Trusted by over 1,000 enterprises worldwide, Tealium provides a Data-First, vendor-neutral Customer Data Platform. It’s called this because it focuses on the data first and foremost (how it is collected, unified, and then accessed through other tools). By taking a data-first approach, companies can build a future proof best-of-breed tech stack.

With a comprehensive single view of the customer integrated across the tech stack, brands can drive actions in each channel using insights from across all channels. The Tealium Customer Data Hub enables organizations to build a comprehensive and actionable customer profile as the foundation for personalized customer experiences.

Vendor Resources

Privacy to Market: Regional privacy – Europe & UK (Tealium) Presented by Julian Llorente Perdigones, Director of Product – Data Privacy, Tealium

Privacy to Market: Regional privacy – Europe & UK (Tealium) Presented by Julian Llorente Perdigones, Director of Product – Data Privacy, Tealium

Tealium RealCDP Audit Report (Tealium) The Tealium Customer Data Hub (CDH) is made up of 5 modules: TiQ Tag Management; EventStream API Hub; AudienceStream CDP; DataAccess; and PredictML.

2022 State of the CDP: The Art of What’s Possible (Tealium) Tealium surveyed over 1000 marketers and business professionals globally to see how they’re leveraging a CDP to future-proof their organization. Check out the report to learn more.

Adore Beauty Case Study (Tealium) Discover Adore Beauty powers triggered communications to grow its monthly revenue by over a quarter with Tealium.

Making Sense of the Changing Identity Landscape (Tealium) Learn how to identify customers post third-party cookies and see actionable next steps you can start taking today.

Utah Jazz Case Study (Tealium) See how the Utah Jazz doubled their conversion rates and increase ticket sales with Tealium.

Show Me You Care: Why You Should Be Talking About Privacy and Value Exchange (Tealium) Hear tips for prioritizing customer privacy without sacrificing personalization and see powerful use cases from leading brands on how to implement value exchange.

Build or Buy Your CDP? (Tealium) The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.

Vendor Blog Posts

Data Privacy in 2022 – What You Need to Know Data privacy in 2022 is at the forefront of our current wave of digital transformation.

Drive Smarter Experimentation and Personalization with Fully Integrated Data When it comes to your experimentation program, your experiments are only as powerful as the data you use.

Building a Foundation for ML/AI Readiness – Part 1 After a day of mountain biking in the Kosiosko Royal National Park in Australias Thredbo Valley, I found myself in the depths of a serious conversation around Artificial Intelligence with a fellow cyclist.

Designing a Data Supply Chain for Data-As-A-Service Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty.

CDPs Aren’t Just For Marketers There's still a common misconception that CDPs are just a marketing tool, but in reality, their scope extends much further than that.

CEO Jeff Lunsford Describes Long Term Guiding Principles Read below for part 1 of an ongoing interview series with leaders from Tealium describing how we approach today's data challenges.

How to Design Your Data Supply Chain for GDPR While the dawn of massive change approaches with GDPR, it's critical for brands to be transparent and ethical with the customer data they're handling.

What To Do When You Don’t Have A Data Layer Tag Management requires a little effort up front, but the returns are worth it.