Vendors/Founding Gold Sponsor

Tealium

Analytics CDP

Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure.

Trusted by over 1,000 enterprises worldwide, Tealium provides a Data-First, vendor-neutral Customer Data Platform. It’s called this because it focuses on the data first and foremost (how it is collected, unified, and then accessed through other tools). By taking a data-first approach, companies can build a future proof best-of-breed tech stack.

With a comprehensive single view of the customer integrated across the tech stack, brands can drive actions in each channel using insights from across all channels. The Tealium Customer Data Hub enables organizations to build a comprehensive and actionable customer profile as the foundation for personalized customer experiences.

Vendor Resources

Adore Beauty Case Study (Tealium) Discover Adore Beauty powers triggered communications to grow its monthly revenue by over a quarter with Tealium.

Making Sense of the Changing Identity Landscape (Tealium) Learn how to identify customers post third-party cookies and see actionable next steps you can start taking today.

Utah Jazz Case Study (Tealium) See how the Utah Jazz doubled their conversion rates and increase ticket sales with Tealium.

Show Me You Care: Why You Should Be Talking About Privacy and Value Exchange (Tealium) Hear tips for prioritizing customer privacy without sacrificing personalization and see powerful use cases from leading brands on how to implement value exchange.

Build or Buy Your CDP? (Tealium) The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.

TUI Case Study (Tealium) Learn how travel agency TUI works with Tealium and Facebook to improve tracking, reduce cost and increase conversion.

Staying Agile and Adaptable in the Ever Changing Ad Ecosystem (Tealium) See how Facebook, ASICS, and Wunderman Thompson Data work with Tealium to keep up with major changes like third-party cookie loss and new privacy regulations.

2021 State of the CDP (Tealium) See from Tealium how marketers are utilizing a Customer Data Platform to keep up with new consumers attitudes around privacy and personalization.

Tealium Customer Data Hub (Tealium) Discover how Tealium helps brands access complete pictures of their customers and power their tech stack with unified data in real time.