February, 2025 - CDP Institute - Page 3

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Dates : February 2025

There has been further confirmation that Reddit may move to monetize content by putting some subreddits behind paywalls. Reddit CEO Steve Huffman has described this as “a work in progress.” Less and less of the internet is looking free.

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Not only did 78% of U.S. respondents to a NordVPN survey encounter attempted online scams in the past two years — 20% say they lost money as a result. Most (27%) lost $100 or less. People need to be more suspicious, with 46% of U.S. respondents admitting engaging with an email link that they later realized was part of a cyber scam.

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Composable CDP Hightouch has raised $80 million in its latest funding round at a valuation of $1.2 billion. Hightouch expects to make significant investments in AI Decisioning, an intelligence layer to choose the best messages for individual customers. Agentic AI will not only optimize customer journeys but automatically run experiments to identify what works for different cohorts.

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Design platform Canva is embedding its complete design experience, including Magic Studio AI tools, in the HubSpot platform. Accessed through a Design With Canva button, teams will be able to design and publish content without leaving the HubSpot portal. It will now be possible to add Canva Pro Elements to designs and comment and collaborate on Canva designs within HubSpot.

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Only 18% of Americans believe that service providers on popular apps receive proper security vetting, according to a survey by Trua (which is a vendor of verified trust credentials). Sixty percent would pay extra for more thorough background checks. The concern arises with many popular apps that provide access to service providers, from rideshare apps and AirBnB to home service apps like Thumbtack and TaskRabbit.

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SAP has announced a Business Data Cloud that will embed Databricks solutions for data engineering, machine learning and AI workloads to unify SAP and third party data across the enterprise. It’s more than a CDP since it involves more than customer data. The unified data layer will also support SAP’s Joule copilot AI agents.

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Another day, another lawsuit claiming an AI firm stole publisher data. The latest has Canadian gen AI firm Cohere being sued for breach of copyright by fourteen major publishers including The Guardian and Condé Nast. The complaint alleges that Cohere has used the publishers’ content to train its AI systems and then generate results that compete with the publishers’ own offerings.

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The success of retail media has paved the way for the rise of commerce media, says a new report from eMarketer, sponsored by LiveRamp. Commerce media includes retail media and similar initiatives from non-retail vendors such as financial services, travel, and commerce intermediaries like Instacart and Uber Eats. Ad spend on financial media networks, for example, will reach $35 million in the U.S. this year, and more than quadruple by 2026.

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The first salvo testing Washington State’s My Health My Data Act, which took effect last March, has been launched with a suit claiming Amazon tracked user location data without consent – to use for targeted advertising via Amazon Ads SDKs (software development kits) that developers use. The law allows individuals to sue for as much as $25,000 for violations of sharing their health data.

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Well beyond operational efficiency, Musk’s Department of Government Efficiency (DOGE) has just asked the Internal Revenue System (IRS) for access to accounts in the Integrated Data Retrieval System (IDRS) which holds individual personal ID numbers and bank account information for taxpayers and businesses. Scarily, those with access can also enter and adjust transaction data. Even if this were to promote efficiency, why do it in the midst of tax season – and why at all?

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India’s government is proposing a bill to change tax law to allow broad access to taxpayer data when searches are conducted. This would include authorities having access to taxpayer emails, investment and bank accounts, and social media, which puts people at risk for harassment and unwarranted scrutiny.

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Stop, stay, and strike seem to be watchwords the Trump administration and states are using for privacy regulations that had been underway when Republicans took over. Among changes: 1) a freeze on the Children’s Online Privacy Protection Act (COPPA) rule the Federal Trade Commission (FTC) had finalized; 2) recommended postponement of the Department of Justice (DOJ) Rule, which as of April was intended to prohibit sales or licensing of sensitive data to countries of concern (including Russia and China); and 3) rescinding the “Safe, Secure, and Trustworthy Development and Use... Read More >

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