A new LinkedIn breach is reported to have exposed the data of 700M users, more than 92% of LinkedIn’s total users. A sample of 1M that looks to be valid was posted on the dark web. Information obtained includes names, phone numbers, email and geolocation records.
Connected TVs are another escape path from the walled gardens and (some) privacy constraints. TV maker VIZIO has just certified several vendors for meeting the Open Addressable Ready (OAR) specifications for TV ad targeting. VIZIO can serve ads on more than 11 million addressable TVs in the U.S. OAR members include AMC Networks, Comcast NBCUniversal, Discovery Networks, Disney, EW Scripps, Fox, Hearst Television, Univision, ViacomCBS, VIZIO and WarnerMedia.
Consumers in the Netherlands are joining the Data Privacy Foundation and a consumer protection group there, who will sue Facebook over privacy-hostile practices. To date, 185,000 people have registered. The suit is viewed as a potentially important route to work around a perceived bottleneck in GDPR enforcement.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.