In Brief: Privacy-centric System1 to join with Trebia, a SPAC, to go public at $1.4B valuation
The new company, System1 Group, will use the funding to grow its privacy-focused products and further diversify.
The new company, System1 Group, will use the funding to grow its privacy-focused products and further diversify.
Anticipating that U.S. privacy regulations, including California’s CPRA, Virginia’s VCDPA, and the Colorado Privacy Act (CPA), which may by signed next week, are likely to follow GDPR in requiring privacy impact and risk assessments, Truyo has launched Truyo PIA, a free Cloud-based privacy assessment tool.
LeanData, which offers B2B lead routing and lead-to-account matching services, has added an integration with ZoomInfo. The new arrangement will make it easier to add ZoomInfo data to records as they’re being processed by LeanData. It all happens within the Salesforce CRM system.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.