Anticipating that U.S. privacy regulations, including California’s CPRA, Virginia’s VCDPA, and the Colorado Privacy Act (CPA), which may by signed next week, are likely to follow GDPR in requiring privacy impact and risk assessments, Truyo has launched Truyo PIA, a free Cloud-based privacy assessment tool.
Trulioo’s survey of more than 3,000 consumers in the U.S., UK and China found that since last year, 68% of consumers are doing more to protect themselves from fraud and need brand assurance that this is a priority. Concerns are heightened when opening new accounts with security (64%, rising to 80% in China) and transparency (49%) together ranking far ahead of other factors.
The new company, System1 Group, will use the funding to grow its privacy-focused products and further diversify.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.