Enough has been said about the impact of pandemic-battling lockdowns on the outdoor advertising industry. One good thing to come out of this was that it pretty much forced the hand of industry stakeholders to embrace data and technology to change the narrative around DOOH media.
China has forced app stores operating in the country to remove ride-hailing giant Didi Chuxing’s app on the grounds of illegal collection of personal data. The move does not affect people who have already downloaded the app, but could impact Didi’s $4.4bn initial public offering in New York.
The COVID-19 pandemic has dramatically accelerated use of non-traditional payment methods in Southeast Asia, according to a study from ACI Worldwide Resarch. Three out of five consumers (61%) in Indonesia, Malaysia, Thailand and Singapore prefer real-time payments as a favored way to pay in 2021, level with cash (61%) and higher than other payment categories, including digital wallets requiring cash or card top-ups (56%) and credit cards (30%).
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.