Real-Time Payments Now as Popular as Cash in Southeast Asia

The COVID-19 pandemic has dramatically accelerated use of non-traditional payment methods in Southeast Asia, according to a study from ACI Worldwide Resarch. Three out of five consumers (61%) in Indonesia, Malaysia, Thailand and Singapore prefer real-time payments as a favored way to pay in 2021, level with cash (61%) and higher than other payment categories, including digital wallets requiring cash or card top-ups (56%) and credit cards (30%).

More News

Previous Article

MRKT360, Comuniquemos Hoy and 4Latam Aim to Revolutionize Digital Marketing in Latin America with Their Partnership

July 8, 2021

Canada-based digital marketing agency Mrkt360 is collaborating with Argentine agencies Comuniquemos Hoy and 4Latam to introduce Google’s newest product offering for advertisers called DV360 in Latin America. Mrkt360 is among the few global agencies who are trained to deploy DV360, which allows for complete end-to-end campaign management from one platform. Under the agreement, Comuniquemos Hoy and 4Latamto will offer DV360 services to their clients with Mrkt360’s support.

CDPI Emerging Markets
Featured Article

Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

CDPI Newsletter