CDP BlueConic has added a data clean room option to its system, making it easier for companies to share first party data with each other without revealing personal information. It’s part of BlueConic’s suite of products aimed at helping companies cope with the loss of third party cookies.
Customer experience vendor Qualtrics, whose core business is gathering and reacting to customer and employee feedback, has agreed to buy conversation analytics vendor Clarabridge in a stock transaction worth $1.125 billion. The fit is obvious. The deal comes just days after Qualtrics bought experience orchestration and CDP vendor Usermind.
I don’t know which is hurts my brain more: thinking of Walmart as a scrappy underdog or thinking of them as a tech leader. Yet here they are, leading the retail resistance to Amazon’s plans for world domination. Their latest gambit makes Walmart’s online shopping, in-store pickup, and 2-day delivery services available to thousands of merchants on the Adobe Commerce platform.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.