Adobe Commerce Offers Walmart Ecommerce and Fulfillment Services

I don’t know which is hurts my brain more: thinking of Walmart as a scrappy underdog or thinking of them as a tech leader.  Yet here they are, leading the retail resistance to Amazon’s plans for world domination.  Their latest gambit makes Walmart’s online shopping, in-store pickup, and 2-day delivery services available to thousands of merchants on the Adobe Commerce platform.

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Hightouch Raises $12.1 Million for “Reverse ETL”

July 29, 2021

My poor brain is also struggling with why “reverse ETL” isn’t spelled as “LTE”.  That’s because “reverse ETL” vendor Hightouch just raised a $12.1 million Series A.  They run continuously-updated SQL queries that pull customer data from lakes and warehouses into CRM, marketing, analysis, and other destination systems.  Hightouch doesn’t store any data itself, so it’s really just a data pipe – or maybe an epip.

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Snowflake Launches Media Cloud for Ad-Related Data Tasks

October 20, 2021

Cloud database Snowflake has launched the Media Data Cloud, a collection of advertising and customer data-related services that include first party identity resolution from Experian, data clean room from Habu, AI-based insights from DataRobot, privacy solutions from LTI, and Unified IS 2.0 and data activation from The Trade Desk.  What’s special is these can all execute within Snowflake.   Previously, users would have needed to export the data from Snowflake, process it, and re-import the results.

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