I don’t know which is hurts my brain more: thinking of Walmart as a scrappy underdog or thinking of them as a tech leader. Yet here they are, leading the retail resistance to Amazon’s plans for world domination. Their latest gambit makes Walmart’s online shopping, in-store pickup, and 2-day delivery services available to thousands of merchants on the Adobe Commerce platform.
CDP BlueConic has added a data clean room option to its system, making it easier for companies to share first party data with each other without revealing personal information. It’s part of BlueConic’s suite of products aimed at helping companies cope with the loss of third party cookies.
My poor brain is also struggling with why “reverse ETL” isn’t spelled as “LTE”. That’s because “reverse ETL” vendor Hightouch just raised a $12.1 million Series A. They run continuously-updated SQL queries that pull customer data from lakes and warehouses into CRM, marketing, analysis, and other destination systems. Hightouch doesn’t store any data itself, so it’s really just a data pipe – or maybe an epip.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.