Shaped By’s survey of tech marketers also highlighted the role of tech: half the respondents said marketing is dominated by technology while about one-quarter said it was dominated by creativity.  (The rest said they’re about equal.)   Interestingly, small businesses put tech dominance much higher (61%) while enterprise marketers split evenly on tech vs creativity (37% each).  I’d guess that small businesses struggle more with tech because they have fewer resources, but maybe there’s something else going on.

T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.