Irony alert: eyeo, which owns the world’s most popular adblocker, Adblock Plus, makes it money by showing ads to users who have consented to see them. Maximizing that revenue stream is good business, so it makes sense that eyeo has just launched a demand side platform to make it easier for agencies to buy ads that reach its audience. The company was already selling ads through other DSPs.
You know I can’t resist a report titled “Making MarTech Pay Off”. This CMO Council report, in collaboration with KPMG, finds that companies with the most effective CMO-CIO working relationships also do lots of other things right, such as martech planning, measurement, and innovation. Correlation doesn’t prove causation, of course. There’s less cooperation at companies where marketing and IT have separate budgets or martech isn’t controlled by either group.
Marketing analytics platform Adverity has closed a $120 million Series D financing, bringing total funding to over $165 million. Adverity collects data from 600+ advertising, retail, web analytics, social, CRM, email, and other sources; cleans and transforms it; sends the results to data stores and analysis tools; and does its own analysis to calculate marketing performance and recommend improvements. It’s not quite a CDP but the line is blurry.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.