With choice in the marketplace growing exponentially, organisations must be prepared to pivot their approach when it comes to engaging with customers and employees.
Beyond the campaigns and virtue signalling, there is an opportunity in corporate Australia to create more diverse and inclusive customer experiences, but it must start in the boardroom.
ECommerce solution agency SmartOSC has partnered with regional martech company Antsomi to bolster the level of service they provide to their clients. Under the partnership, SmartOSC will become Antsomi’s global reseller, mainly focusing on the growing APAC market. The two companies will work together to help their clients by providing an end-to-end omnichannel retail solution powered by a customer data platform. The core of such a solution is Antsomi CDP 365, a customer data platform software that unifies multiple data sources to create a 360-degree customer view and provide customers... Read More >
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.