With choice in the marketplace growing exponentially, organisations must be prepared to pivot their approach when it comes to engaging with customers and employees.
Beyond the campaigns and virtue signalling, there is an opportunity in corporate Australia to create more diverse and inclusive customer experiences, but it must start in the boardroom.
ECommerce solution agency SmartOSC has partnered with regional martech company Antsomi to bolster the level of service they provide to their clients. Under the partnership, SmartOSC will become Antsomi’s global reseller, mainly focusing on the growing APAC market. The two companies will work together to help their clients by providing an end-to-end omnichannel retail solution powered by a customer data platform. The core of such a solution is Antsomi CDP 365, a customer data platform software that unifies multiple data sources to create a 360-degree customer view and provide customers... Read More >
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.