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How to deliver digital excellence for the personalised experiences consumers now crave

With choice in the marketplace growing exponentially, organisations must be prepared to pivot their approach when it comes to engaging with customers and employees.

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SmartOSC and Antsomi partner for omnichannel solution

September 23, 2021
CDPI Emerging Markets
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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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