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Stagwell expands in Latin America with Allison+Partners and Grupo Garnier partnership

Stagwell is expanding its creative, content, media and marketing communications capabilities throughout Latin America with a new partnership between Stagwell agency Allison+Partners and Latin American heritage agency Grupo Garnier.
The partnership will see Grupo Garnier rebranding offices in eight markets as Allison+Partners, including in Costa Rica, El Salvador, Guatemala, Panama, Honduras, Ecuador, Peru and Mexico.

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Chile eCommerce market has Latin America’s highest eCommerce transactions per capita (report)

October 7, 2021

Despite its small size, Chile’s e-commerce indicators are impressive. With the highest banking, Internet and smartphone penetration in the region, Chileans are better prepared than any other Latin Americans to adopt e-commerce. Chileans’ online spend is disproportionately high for their small population of 18 million; in 2016, per capita e-commerce spend in Chile was $222 compared to $120 in Brazil and $138 in Argentina.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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