Consumers in South East Asia (SEA) have significantly increased in-app purchases in 2021 compared to 2020. On average, the six SEA markets examined (Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam) have seen a 240% increase in spending, with the Philippines experiencing a massive 371% increase, the highest growth in purchases in the region.

The expected reach is about 85 billion U.S. dollars in 2021 and by 2025 it’s predicted to raise up to 160 billion. On the regional level, Latin America’s eCommerce industry is showing much more competition. The two leading regions are Brazil and Mexico that contributes up to 31% to 28% of the total revenues. Apart from them, Colombia, Argentina and Peru.