October, 2023 - CDP Institute

Dates : October 2023

Global marketing agency Omnicom announced an $835 million deal for Flywheel Digital, which offers digital commerce products and services for operations, media execution, and market intelligence. Interestingly, the purchase announcement goes out of its way to promise that Flywheel’s “product and transaction data will be connected to Omni’s audience and behavioral data to provide unmatched insights and analytics.” Sounds like they care more about the data than the services.

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Social media influencers are the top Direct-to-Consumer marketing channel (71%), well ahead of streaming TV (59%), retail media (40%) and SMS (28%), according to this Klaviyo study. As a result, third-party data (84%) vastly outranks first-party (15%) and second-party (0%) data for 2023, although 67% expect second-party to be important in 2024. Lack of a single customer view is the top tech stack challenge (73%) even though (or maybe because) just 13% report having a CDP or CRM system in place.

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Sharing data on the Internet is like giving car keys to a teenager: once you’ve done it, you’ll never track where they’ve gone. Channeling anxious parents everywhere, a coalition of researches from MIT, Cohere for AI, and 11 other institutions has released Data Provenance Explorer, which audits the contents of nearly 2,000 widely used training data sets. You won’t be surprised that there’s a lot of missing information and unauthorized use; you may be surprised how often they warn that licenses limited to non-commercial use will stifle growth of new... Read More >

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Google will roll out a new Chrome feature that will enhance privacy by masking user IP addresses. IP addresses allow websites and online services to track activities across websites, but unlike with third-party cookies, users don’t have a direct way to avoid that tracking. The new Google Chrome feature, which will be rolled out in stages, will route third-party traffic from specific domains through proxies, rendering user IP addresses invisible to the domains.

CDPI Privacy Newsletter

For three years, Apple claimed it was protecting the unique MAC Wi-Fi addresses of iPhones and iPads when those joined a network, but it’s just been revealed that this feature doesn’t actually work. In fact, while this unique address was supposed to have been hidden and replaced with a private one, Apple devices have continued to display the real one. This means individuals can be tracked from network to network because the permanent MAC still broadcasted to all other connected devices, but just in a different field.

CDPI Privacy Newsletter

The Association of Southeast Asian Nations (ASEAN) has been drafting an AI ethics and governance guide that skews far more business-friendly than the EU had hoped, according to an exclusive report from Reuters, which gained access to confidential draft of the guidance. The draft, which is currently being circulated to tech companies for feedback, by the 10-member ASEAN group of countries, is expected to release this winter.

CDPI Privacy Newsletter

Clearly something’s wrong when patients are apprehensive about sharing their data with their healthcare providers. However, according to the Prescribing Privacy Healthcare Report, new from consent management company, Cassie, 72% of US consumers are concerned about potential misuse, and 50% of the 800 consumers surveyed say they trust tech companies more than medical providers to care for their data.

CDPI Privacy Newsletter

While we don’t agree on much, there is laudable consensus behind a massive Meta lawsuit, which declares addicting kids to social platforms and causing a youth mental health crisis is deceitful and must be stopped. The lawsuit has been filed in California by 33 states and supported by 9 attorneys general and the District of Columbia. It claims that to maximize profit, Meta also misled the public about how dangerous its Instagram and Facebook platforms are and that it concealed how it manipulates children and teens.

CDPI Privacy Newsletter

In response to EU’s strict regulations, Meta announced this week it will halt ad displays for teens and instead use a subscription-based model for social platforms. However, while Meta plans to start this November 6th, it also said it will be temporary as the company assesses implications of new EU regulations and there will be further updates forthcoming.

CDPI Privacy Newsletter

This includes a role for the federal government and provides oversight over safety tests companies use to evaluate conversation bots, such as Chat GPT and will introduce industry standards for identifying AI driven products.

CDPI Privacy Newsletter

CDPI Privacy Newsletter

Amazon continues to grow its advertising business, reporting a 26% increase to $12 billion last week. They also made several ad-related announcements at their Unboxed conference last week. These included a new data clean room for publishers (in beta), self-service ad buying for streaming TV, and AI-based image generation (also in beta).

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