January, 2024 - CDP Institute

Dates : January 2024

Act-On Software has created a Data Lake that will let users import first- and second-party data and account data enrichment. The Data Lake will integrate with Snowflake and Snowflake Data Marketplace to support data sharing within the Snowflake ecosystem. The company calls it a “private CDP” which is an odd phrase but the data sharing via Snowflake might just let it meet CDP requirements.

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Integrate, the B2B demand management platform, has launched Performance Center, providing AI-powered insights to support accelerated marketing decision-making. The new solution will help identify gaps in buying groups at accounts and create trust and reliability scores for media and content syndication partners. The score is based on tracking millions of data points to assess campaign performance.

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The University of Chicago’s Nightshade anti-scraping tool received a quarter of a million downloads in just five days. The tool alters images to fool genAI about their content, leading to “poisoning” the model which will begin to offer irrelevant responses to prompts. It sits alongside Kin.art in the battery of weapons artists can use to defend their intellectual property.

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Data collaboration platform Infosum has announced a partnership with DIRECTV Advertising to create a first-party data matching system for advertisers. Based on Infosum’s data clean room technology, the solution will allow advertisers to match their first-party data with a cross-platform audience of millions of DIRECTV and DIRECTV STREAM viewers. DIRECTV Advertising will also be able to tap into Infosum’s network of data partners to build audience insights.

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TikTok had previously allowed approved influencers and brands to tag certain products in videos to make them shoppable. It is now experimenting with a new technology that will automatically tag objects in videos. Users will be able to choose to find similar items in TikTok Shop.

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More than 80% of consumers say that it’s important that content surrounding advertising be appropriate, according to new research from Integral Ad Science (IAS). Seventy-five percent feel “less favorable” to brands that advertise on sites that spread misinformation. Some pretty big sites could come under a broad reading of spreading disinformation.

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Uncovered a breach? The US Security and Exchange Commission is expecting your call. Their new 96-hour-reporting-window regulation has gone into effect, and companies must take care to comply. This is designed to protect investor interests and in response to increased consumer expectations for quick action, accountability and transparency when breaches take place.

CDPI Privacy Newsletter

Italy’s Data Protection Authority (DPA) announced it found evidence of data privacy violations by OpenAI, maker of ChatGPT due to mass collection of data used to train the algorithm. OpenAI has 30 days to respond in its defense. The stakes are high, since fines for companies that break GDPR rules can be up to 4% of the company’s global turnover. This follows an earlier ban of ChatGPT in Italy last spring, which was subsequently lifted.

CDPI Privacy Newsletter

The New Hampshire Privacy Act (NHPA) has been approved and sent to the governor for signature. The NHPA applies to any business or person that produces products or services for residents of the state, or controls data on New Hampshire consumers. As with other states, minimums apply and there are some exemptions. Consumer rights provided include confirmation of processing, correction, deletion, opt-out rights, and the right to reject behavioral ad-targeting.

CDPI Privacy Newsletter

Cisco’s Privacy Research’s seventh annual survey of 2,600 professionals found 94% of organizations say their customers would not buy from them if they didn’t provide adequate privacy protection. Respondents also said customers like hard evidence organizations can be trusted – such as in the form of external certifications, so 98% consider those important in their buying process. Organizations also support global privacy laws, with 80% indicating legislation has had a positive impact.

CDPI Privacy Newsletter

This 2024 State Children’s Privacy Law Tracker map from Husch Blackwell is a useful tool to identify US children’s-related privacy legislation. JD Supra's article provides an overview of current legislation, and looks ahead to what more states are proposing.

CDPI Privacy Newsletter

Google is issuing warnings to website and app owners that their account could be suspended in the EU if their GDPR banners aren’t compliant within Google-assigned deadlines.

CDPI Privacy Newsletter