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Archive for December, 2023

Dates : December 2023

Most Ecommerce Customers Fail to Log In During Visits: Coveo Report

December 21, 2023
This Coveo report clarifies why identifying anonymous website visitors is so helpful.  They report that more than half of retail website customers identify themselves by logging in during only one-quarter of their visits.  The survey also asks about martech products: CDP ranked last in purchase intent among “winners”, at 36%.  CRM (59%), ecommerce (55%) and order processing (52%) headed the list.  Non-winners were even less likely (29%) to buy a CDP.
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Adobe Pays $1 Billion to Abandon Figma Merger

December 19, 2023
It may take a while for BigTech to realize that global regulators are not as deferential as they used to be.  Adobe just learned that the hard way – with a tuition of $1 billion in termination fees – when it agreed with Figma to abandon their proposed merger.  “Thousands of hours spent with regulators around the world” couldn’t convince authorities that their product design products are not competitive, and never could be.
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Snowflake Buys Samooha to Simplify Building Data Clean Rooms

December 19, 2023
Developers who build applications that run on someone else’s platform know they risk being knee-capped if the platform builds similar features into its core system.  Data clean room vendors received a reminder today when Snowflake announced it is purchasing Samooha, a system that simplifies clean room development on Snowflake.  Samooha was already a Snowflake partner but presumably the deal will allow them to create even tighter integrations.
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