News

Archive for February, 2024

Dates : February 2024

Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024
Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.
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Off-site Advertising Will Lead Retail Media’s Next Growth Phase: TripleLift

February 23, 2024
Although on-site advertising will remain the central retail media strategy, off-site advertising will play a larger role in 2024. About a third of advertisers plan to shift funds into off-site advertising — including display, online video, CTV and social — in the next twelve months. Retail media will be the fastest-growing ad channel in the US in 2024 according to an October 2023 eMarketer forecast.
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Salesforce Offers Free Data Cloud to Sales and Service Cloud Customers

February 21, 2024
Salesforce is offering a free version of its CDP-esq Data Cloud to Sales and Service Cloud customers, with the apparent goal of increasing use of Marketing Cloud.  The Data Cloud offers Marketing Cloud users a unified view of data in Salesforce clouds and other systems via no-copy access to cloud databases and Mulesoft connectors.  The company also unveiled a small business edition of Marketing Cloud.
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EU Launches Formal Probe Into TikTok Over Alleged Content Breaches

February 21, 2024
The European Union has announced a formal investigation into TikTok over allegations that it has breached obligations to protect minors. Specific problems cited by an E.U. official include “addictive design and screen time limits, rabbit hole effect, age verification, default privacy settings.” TikTok’s owner, ByteDance, could be fined up to 6% of its global turnover if found in breach of the Digital Services Act.
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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024
Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.
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Eighteen Percent of Support Teams Say Tools Meet Their Needs All the Time: Intercom

February 20, 2024
Less than a fifth of customer support teams say their tools always meet their needs, according to a survey of over 2,000 customer support professionals. Three quarters of C-level support leaders say they’re always looking for new platforms, tools, and technologies, while 65% of executives and leaders are looking at new technologies because of AI. The biggest barriers to implementing new solutions are resistance to change and budget restraints.
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