It’s tough to top this Tricentis report that software testing slows down delivery but improves quality. But never underestimate the pros at Forrester Consulting: when Emplify hired them to research social commerce, they discovered its main goal is to generate revenue. Not only that, but social commerce is growing quickly. My hat is off.
Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The Boss said his arm was too sore to write today, which seems weird but lets me share this Airtable study which found that most marketers are overworked, half spend at least 30% of their time on manual tasks, and 60% of teams use more than twenty tools on a regular basis. Incidentally, Kintone disagrees: they say the average office worker actually uses 35 apps and switches among them at least 1,100 times each day.
Let’s finish with this Cyara survey, which found that most digital transformation initiatives run behind schedule, many have no clear owner and most senior managers overstate success. To quote directly, “90% of business owners and 75% of managing directors vs. 38% of department heads and 35% at the manager level [are] describing their digital transformation initiatives as ‘very successful.’” Want more? They say it’s a bad idea to run the project without involving the IT department.
Salesforce has announced a new solution, Unified Knowledge, that will pull data from third-party systems thus supplementing Salesforce Data Cloud with external information sources. Initially, this is mainly aimed at helping Service Cloud users in combination with Einstein for Service’s generative AI. It was developed through a strategic partnership with AI vendor Zoomin.